Roasting is one part art, one part science and 100% craft. For each coffee sample, our Roastmaster carefully considers a multitude of variables including altitude, density, soil, harvest season and temperature. Next, he dreams up unique roast recipes that highlight each coffees inherent characteristics. Roasting experiments, brew method madness and countless tastings ensue until each recipe has been perfected. Then we package and label our coffee by hand. One-by-one.
Roasting can also be highly energy intensive. That’s why we love our Loring Smart Roast, our smokeless roaster that reduces energy use by 85%. Manufactured in Santa Rosa, CA, the Loring slashes our carbon foot-print by incinerating smoke before it escapes the roasting chamber. Sourcing only organic coffees and using the most energy efficient roaster available are just 2 ways we integrate sustainability into everyday operations.